Tula

Glow and Go Nowhere

Client:

Tula

Type:

Campaign

,

Identity

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Owning effortless skincare by partnering with the queen of bed rot.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

TULA’s one step skincare ritual is literally the easiest way to get a healthy glow. That said, basically every skincare company claims the same thing (whether it’s true or not.) So, in this crowded landscape how does Tula own easy? Simple, bring in Paige DeSorbo – the Bravolebrity best known for elevated bed rotting to show just how easy it can be.

The platform showed that day or night, in bed, or heaven forbid, out – with Tula you can glow the most and do the least.

Credits

Director/Photographer

:

Jenna Gang

Post

:

Smooch NYC