EarnIn reached out at a pivotal moment. The Earned Wage Access app was launching their first brand campaign in a crowded landscape and they needed to be in market fast. Our mission was clear: we needed to get EarnIn’s name out there by showing our audience what it means to have financial momentum and the freedom to say yes to whatever life brings. Our campaign, Money at The Speed of You, showed how EarnIn helps everyone live life on their terms by making payday everyday. The films brought the idea of financial momentum to life through witty storytelling and an ownable visual technique that featured EarnIn's UI. In social we created fun, graphic, short form videos that were both native to the platform and aligned to the audience’s interests. And in outdoor we created bold contextual campaigns for specific local markets.