There are times when you need to tell the story of a product. And then there are times when the product speaks for itself. For the Ember x (RED) partnership our charge was clear from the moment we laid eyes on it. We simply needed to show the world that Ember x (RED) was hot. Red hot. In every way possible. Our concept, “Bring the Heat,” – did just that. The animated film was inspired by heat mapping and set to “City on Fire,” a new EDM track from Tiesto.

Agency: Zambezi