SkinFix was looking to get to the next level. On paper it had everything – clean, effective products (some even with cult status!) But the overall brand awareness was actually quite low. They had already gone through a re-design but they needed an ownable campaign – something that would get their name out there. Luckily for us that name – was everything.

So we leaned in. Our campaign; Your Skin, Your Fix – positioned SkinFix as the fix for your skin. But with a fill in the blank approach we also positioned it as a fix for all the relatable issues that come when you are not comfortable in your own skin. (Yup we went there.)