Lyft was putting on its first Investor Day, after years of requests from the market. The stakes couldn’t be higher, both for the company and its new leadership. We needed to produce a premium, seamless experience that told the story of a start up that had grown up. Our concept nailed the vision of the more mature Lyft – a company focused on connecting drivers, riders and community. We created everything from sizzle reels, to installations, to content for 150 ft continuous projection screens. And the day was a resounding success, leaving 700+ analysts and reporters excited about Lyft’s future.